Bobby Cloud

Production Manager | NMLS 247321
Phone | Fax:
6031 Connection Drive, Suite 700, Irving, TX 75039

Mortgage lending is more than selling loans. It’s about helping people achieve their homeownership goals. Whether that’s helping them reach a better financial position or connecting them to the home of their dreams, it’s about guiding them to the finish line.

My industry experience has taught me to take the time to understand my customers: What’s their story? How can I help them in their pursuit of a home? When I see my customers as real people with real goals, needs, and dreams, I get to match them with the best loan product and create a truly seamless lending experience.

Everyone has a story to tell. What they need is a Loan Originator who will listen, customize a loan to meet their needs, and guide them every step of the way.

Causes I Care About

Saint Jude Children's Hospital

My Favorite Restaurant

Eddie V's

My Ideal Vacation Spot

St Thomas

My Favorite Pastime

Boating with the Wife

The Reviews Are In

"Insanity, doing the same thing over and over expecting different results"

— Anonymous

Hot Off The Press


Check back to read more fresh content!

Contrary to popular belief, renting is becoming old news for Millennials.

Millennials are all the talk these days. They've been deemed “the generation to watch” and everyone from analysts to business leaders is tracking their habits in order to better reach the nation's largest nation. It's commonly reported that Millennials aren't buying homes—they have too much student debt; they don't want to be tied down; the list of reasons goes on. We're here to tell you they are buying homes and here's why: 1. They're becoming more financially savvy. As Millennials age, many of them are entering their late twenties to mid thirties. At this stage of life, their romantic relationships are getting a little more serious, they might be newly married and have one or two kids… With these responsibilities come more bills to pay and mouths to feed. As a result, they're spending less on trips to Europe and late night cravings and more on Costco groceries and monthly payments on a midsize sedan. They have to be more thoughtful about their purchases and this includes their dwelling. As they get older and their responsibilities increase, they're becoming more interested in investing and they're learning that buying is a better investment than renting. When it comes to living situations, their student loan debt has forced them to be frugal and practical (even though their ideals aren't). Once they learn that buying a house is financially practical, a good long-term investment, and possible with low down payment options and relaxed debt requirements, we predict they'll soon turn to homeownership. 2. They're outgrowing the sharing economy. Last year, we talked about Millennials being the pioneers of the sharing economy—this just means they're not buying goods and services as much as they're sharing them. The benefit of this trend is access without ownership, which makes for maximum convenience at low cost. Some examples of this are transportation services like Uber and Lyft or cloud-based storage like Google Drive and Dropbox. Millennials simply pay a smaller fee for a service or good that someone else owns and manages. However, as they grow up, they're growing more independent and, consequently, more tired of waiting on people (think waiting for a car ride, like transportation services, or waiting for apartment bills to be paid, like having a roommate who handles the bills but rarely pays them on time). Millennials are tired of relying on other people and they're realizing that ownership is a beautiful thing that grants them more independence. And while sharing is convenient, low risk, and low responsibility, it pales in comparison to the glory of ownership. 3. They want more room for their pets. This is no joke! Millennials are dog-lovers (hello dog moms and dads!) and their pooches need room to roam. For Millennials, their dog is a part of the family. They have a serious love for their animals, but it may seem to them that their apartment management doesn't feel the same. Many apartment companies have a separate fee for pets—typically a one-time fee around $200–$350 plus a monthly fee that could be anywhere from $10–$45. This is highway robbery for a Millennial who feels their pet is just as much a part of their household as they are. In addition to sky-high fees, many apartment complexes just don't have the outdoor space for their residents' dogs to roam. Millennials don't mind the dog park, but it's much more convenient to let the dog out in their own backyard. So Millennials are starting to buy homes. Why do we care? Well, the homeownership rate is a good indication of many economic factors. Think about it: when you buy a home, you need a steady source of income, good credit, money for a down payment, etc. All of this demonstrates financial stability and the ability to repay—characteristics that might not be true of Millennials if the economy wasn't doing well. Are you a Millennial who's ready to take the plunge and buy your first home? We'd love to help! Give us a call and let's get started.

Back-to-school season isn't just about the kids, it's about you too.

It's that time of year. Summer is coming to a close and the beginning of fall is fast approaching. You know what that means—across the country, school is starting. If your kid is leaving the nest and going off to college, this might be a strange time (especially if this is your oldest, youngest, or only child). You may be feeling emotions you weren't prepared to face—emotions known as empty nest syndrome. Don't worry, you're not alone.


For the past 18 years, you've watched your kid grow. This is your baby. For them, this might feel like the natural next step, despite a combination of nervous, scared, and excited feelings they might have. But because it's an exciting change and a new adventure, your kid isn't going to experience the same sadness that you do. Goodbyes are already tough—now combine that with your home feeling quieter and more empty and it's an even heavier emotion. Psychology Today said it best: "Empty nest syndrome is not a clinical diagnosis, but rather describes a transition period in which many people experience feelings of loneliness or loss. While many parents encourage their children to become independent adults, the experience of sending children off into the world can be a painful one." For your college kid, this is a thrilling new chapter, and they get to experience the adjustments that come with it. They're reaching a milestone that's part of growing up; they're becoming more independent, like you've always wanted them to. For them, it's like their life is finally starting. But you, on the other hand, are beginning to let go. Since birth, you've raised this human and you've done everything in your power to keep them safe, happy, and healthy. Now that they're out of the house, it may feel like your role in their life is suddenly so small, like they don't need you anymore. This feeling is especially devastating if being a parent has been your identity. If you've found your identity in being a parent for the last two decades, you're going to have to discover who you are now, as the parent of an independent young adult. This means navigating just how involved you should be in their life. How often do you check in with them? Do you wait for them to call you first? How many phone calls and texts is too many? Empty nest syndrome can increase a fear of the unknown (you go from knowing their schedule to having no idea what they're doing every day) as well as feelings of powerlessness and uselessness. You'll have to ask yourself these questions and decide what works best for your relationship with your college student. Discovering who you are now also means learning about yourself. Believe it or not, you've changed a lot since before you became a parent. Remember all those times you complained that you couldn't get five minutes to yourself? Well, now you've got time! So embrace that precious alone time and reflect. Get acquainted with today's you—you might be surprised at how you've changed and the things you never knew about yourself.


Admit to what you're feeling—don't try to minimize it or ignore it. Confront your empty nest syndrome. Know that it's normal. Know that you're not alone, that parents all over the country (and the world) experience empty nest syndrome too. Give them space. Your kid is literally learning how to be an adult right now. How do you expect them to make their own decisions if you're constantly checking up on them, doing everything for them, asking them if they need anything, or giving your advice and opinions? You mean well, of course, but even good intentions can have adverse effects. Right now, try to give them the tools to make their own decisions. Even though you might feel a bit purposeless, you're helping them feel purposeful. You're empowering them to fly. Even if they fall, they're going to learn, and with your encouragement from afar, they're going to get back up and fly again. Remember that feelings of empty nest syndrome will lift a little bit every time your kid comes home for holidays and little weekend trips. Schedule those trips and don't let them pass you by! They'll give you something to look forward to. However, don't live for those visits. If you do that, you're not overcoming empty nest syndrome at all. During those long periods of time between visits, think of what you can be doing to make life more vibrant for yourself. Is there a hobby you've always wanted to take up but never had the time? A trip you've been wanting to take? Even a to-do list you just haven't been able to conquer? Think of this time as an opportunity to accomplish goals and dreams you couldn't before. When you view your empty nest as a positive opportunity, rather than a period of separation, those feelings of sadness, grief, and depression fade, and you get the chance to experience an exciting time alongside your college student. Many empty nesters take on new projects around the house. This could be the spare time you've been waiting for! Remodel your bathroom, update your kitchen appliances, buy new living room furniture, redecorate… oh, the possibilities! You could even refinance your mortgage and get cash out to fund these home renovations. (Give us a call today and see if you qualify for a cash-out refinance!) If your kid isn't going off to college until next year, we've got a tip for you too. Make time right now to make memories. It's important to spend time together with the whole family before your kid leaves, because empty nest syndrome doesn't just affect parents, it affects their siblings too! This is especially likely in tight-knit families. So schedule those family dinners and game nights now so that later, when it's time to say goodbye, you feel like you made the most of your time together. Do you have any tips that helped you overcome empty nest syndrome? Share your story with us and other empty nesters like yourself on our social media channels! We'd love to hear from you.

These 2017 home trends are some of America's favorites right now.

As mortgage experts immersed in the housing industry, we always notice trends. Whether these 2017 home trends have been around for weeks or years, all four of them seem to have really gained popularity this year—and we're sure they'll continue into 2018. Oddly enough, some of these 2017 home trends are opposite, showing that you really can't predict what's going to be the next big thing. Check out these four 2017 home trends and find out if you're a part of the décor wave that is sweeping the nation.


One of the biggest indicators of a modern home (versus a traditional home) is the open concept floor plan. Many 2017 home trends can be classified as “modern” but the open concept leads the way. In the past decade or so, homeowners are opting for big, open spaces and are moving away from the compartmentalized rooms of the past. Do you remember growing up in a home that had a formal living room, a formal dining room, a small kitchen, etc.? Each room was probably its own, walled-in compartment of the house. Now, homeowners are knocking down those walls and opening sight lines throughout the home. We like to think this trend is valuable because it brings people together in the home. For example, many homeowners want to be cooking a meal while they're talking with their guests, so dine-in kitchens are becoming incredibly popular. (It's no longer just about the breakfast bar. Now, kitchen islands are large enough to accommodate a sink, a stove top, and seating for five to six people!) Out of these 2017 home trends, the open concept floor plan works best for allowing conversation to move seamlessly throughout the home, which truly adds a sense of community and togetherness. As homeowners continue to show interest in modern home styles, we're sure to see open concept floor plans become the new normal.


Let's be real, tiny houses are nothing new. These small homes have been simultaneously fascinating us and stealing our hearts for years. This year though, it seems the concept of tiny living has been influencing homes of all sizes. Tiny homes rule the industry in minimalist design and clever storage solutions, but these trends are not exclusive to tiny homes anymore. The clean, straight lines, monochromatic color palettes, and simple textures of minimalist design can easily be spotted in any modern home. And while they make the most sense in tiny houses, storage hacks and space-saving tips have been adopted by all kinds of homeowners with busy, on-the-go lifestyles. This trend feels very futuristic because it is. It's influenced by the modern furniture style that's so popular right now and it's complemented by the evolving needs of modern, hardworking Americans. The homes of the future are multipurpose and smart, energy-saving and environmentally conscious. If you favor a clean, clutterless home, space-saving techniques that make your busy life easier, and smart technology tools throughout the home, this is the 2017 home trend for you!


While tiny living is picking up speed, there's another, opposite trend that's growing—literally. In 2017, we've also seen some homeowners seek bigger homes and follow a trend called upsizing. Many of the homes we see on TV, online, and in magazines are big, open, and full of bright, natural light. Could it be that the homes we see in the media are influencing upsizing decisions of homeowners across the country? Think about the concept of paying more for convenience. How many times have you paid a little extra for more benefits, more access, more features, more space? The psychology behind upsizing is similar. A bigger house gives you more options and provides the convenience of having everything right at home. Why go to the gym when you have the room for equipment in your basement? Why rent a hall when you can host parties right in your 500-square-foot family room? It's ease and convenience all in one, but certainly at the cost of a bigger price tag.


You don't have to be a country dweller to love this trend. The name says it all. Modern farmhouse takes the faded, weathered, and worn textures of the classic farmhouse and gives them the modern treatment. You've probably seen this look before. Tell-tale signs of this style include colors like cream, shades of blue, and sage green; gingham and checkered prints; chicken wire and metal baskets; and industrial fixtures with brushed finishes. This cozy trend is loved by all kinds of homeowners—from city slickers in high-rise lofts to families in suburbia. Do you love these 2017 home trends? Got the photos to prove it? Share photos of your home on social media and tag Cardinal Financial!

Get In Touch


Send me a message and I will be in contact with you shortly!