A recent survey by Fannie Mae* showed that there is a widespread lack of mortgage knowledge among home buyers. To put it into perspective, 53% thought a credit score of 650 was required when many lenders, including Cardinal Financial, actually allow a scores as low as 580—even 550 on some products. Forty percent said they didn’t know how much money was required for a down payment while only 23% of respondents were aware of low down payment programs.
From this, we see an important opportunity to help narrow that knowledge gap for our potential customers through more effective mortgage education and readily available content that is convenient and simple.
Meet the Cardinal Financial Skill.
The Cardinal Financial Skill provides you with hands-free answers to dozens of everyday mortgage questions from a trusted and convenient source.
In four quick steps, you’ll be on your way to mortgage expertise!
Download the Alexa app.
Go to Amazon.com or open the Alexa app.
Find the Cardinal Financial Skill.
Click on the menu in the top left and type “Cardinal Financial” in the search bar.
Enable the Skill.
Click on the Cardinal Financial Skill and select “Enable.”
You’re now able to ask Cardinal Financial all those burning mortgage questions!
Using the Skill
Say, “Alexa, open Cardinal Financial.”
Then, start asking Alexa your mortgage-related questions. You can ask things like:
Alexa, ask Cardinal Financial what escrow means.
Alexa, ask Cardinal Financial what mortgage points are.
Alexa, ask Cardinal Financial what an adjustable-rate mortgage is.
Alexa, ask Cardinal Financial what VA loans are.
Loan Product Questions
Alexa, ask Cardinal Financial what a Conventional loan is.
Alexa, ask Cardinal Financial what Jumbo loans are.
Alexa, ask Cardinal Financial what is an FHA loan?
First-Time Buyer Questions
Alexa, ask Cardinal Financial how much I need for a down payment.
Alexa, ask Cardinal Financial how long it takes to close on a home.
Alexa, ask Cardinal Financial how do I get a mortgage?
Alexa, ask Cardinal Financial what a cash-out refinance is.
Alexa, ask Cardinal Financial when should I refinance?
Alexa, ask Cardinal Financial why do homeowners refinance?
Alexa, ask Cardinal Financial what amortization is.
Alexa, ask Cardinal Financial what down payments are.
Alexa, ask Cardinal Financial what are interest rates?
This is not an exhaustive list of questions. Explore our Cardinal Financial Skill by asking Alexa questions you want answers to!
How to Get Skills
To enable these skills for your Amazon Echo, Echo Dot, or other Alexa-enabled device, look for Cardinal Financial in the Alexa Skills Store or search for "Cardinal Financial" in the skills section of your Amazon Alexa app. Follow the prompts to start your listening experience.