Our Brand Philosophy
We started Cardinal Financial with the intention of energizing an industry and reimagining what mortgage lending could be. We created a revolutionary, proprietary software to drive our business but soon found out that innovative tech is nothing without innovators behind it. We realized there’s an entrepreneurial spirit within all of us here at CF. Like a red thread that connects us, it’s a passion in our hearts that drives us to embrace new challenges and engineer innovative solutions.
We believe it’s our responsibility to foster that passion in ourselves and in others through our brand, our culture, and our product. We strive to provide more than mortgage lending, and in that same vein we realize that our biggest asset is our people. So while the rest of the mortgage industry is interested in short-term gains, we’re investing in technology and training our team—always having one hand in the future.
What We Stand For
Knowing what our customers want helps us better meet their needs.
PRODUCT & PORTFOLIO
We believe in fitting the product to the customer, not the customer to the product.
Secure the Insecure
We believe what’s private should stay private. Our trustworthiness instills confidence.
Keep It Real
We believe in being real with our customers. We listen to them and present their best options.
Simplify the Complex
We believe in the power of simplicity. With Cardinal, hassle-free lending is possible.
It’s in Our DNA
Mortgage-made for delivering the best experience possible.
Lean Mean Mortgage Machine
We prefer a lean, flat organizational structure where all employees have contact with upper management in order to elevate suggestions and escalate questions. We remove silos and foster cross-functional and associate relationships. This approach sets us up to move fast and work efficiently without the burden of red tape and bottlenecks. Plus, the less we spend on multiple managers reporting to each other, the more we have to invest in you.
A Need for Speed
The world is moving faster than ever and we believe you’ve got to be fast if you want to be the best. That’s why we’ve invested in building our own proprietary loan origination system that removes friction, compresses turn times, and streamlines the lending process. It’s fast, efficient, scalable, and always improving. We’re a team of innovators, so it doesn’t end with technology. Coupled with our efficient internal processes, we’ve continued to be thriving and profitable even in an ever-changing, unpredictable market.
The Common Good
We believe that the success of the team is more important than that of the individual. Our team is comprised of doers who share a problem-solving mentality and a passion for working toward solutions. We hold each other accountable and expect the best from each other in order to execute our mission. Every action we take as individuals cultivates and models our culture of empathy, expertise, execution, and efficiency from the top down. No one is too good to roll up their sleeves.